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business that can benefit from the greatest exposure at
the least cost should consider a presence on the internet. |
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Exposure
to a larger market ---
A web site puts your business in the "Global
Yellow Pages".
•
Exposure to a targeted market ---
"Search engine" links put your business
in front of the consumer looking for the products
and services that you provide.
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- Enhance
your company image --- A
Web site puts you on an equal footing with your larger
competitors.
What
can it do for my business?
-
Serve as a business brochure by educating the consumer
to all of the products and services that you provide.
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Serve as a marketing mailer or newsletter by detailing
new offerings and "specials".
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Provide an efficient two-way communications link
for your clients. (Your door is always open for
them and/or you can target e-mail to them)
- Increase
customer service with less personnel involvement
by linking to destination sites that display visual
images, tour and museum hours, weather, etc.
What makes a Web site effective?
-
Design --- Your business can stand out
- "Search
Engine" interaction --- Your business is
easy to find
- Links
--- Your Web site is easy to use
What do I need to get started?
- Domain
Registration -- Registering your unique name in
the World Wide Web
- Host
site location -- A "leased" space on a
computer that is hooked into the Web
- Web
site program -- A computer program that interacts
with your site visitors
- Search
engine links -- So that your site will appear when
someone is looking for products & services that
you offer
- E-Mail
- It makes sense to set-up an easy method for contact
Most
small businesses get on the WWW for less than $800.00
and $35.00 per month.
*For
information on internet services, cost or email services,
see links below:
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